Strategic Value of Crowd Planning

Crowd planning is of strategic importance for the organisers of major and Mega events such as the Olympic Games and the Football World Cup. These Mega events are hugely complex, with rigorous delivery standards, and planning extends far beyond the competition venues – with a need to cover airports, bus and rail stations, fan parks and live sites, and the city streets themselves.

Spectator safety, security and ease of travel throughout the event affect the visitor experience, and in turn, a great visitor experience underpins the success of the event and the reputation of the organisers and host city or country. Good examples are the Barcelona and Sydney Olympics and the World Cups in Germany and South Africa.

Crowd planning is essential throughout the design and delivery process for permanent venues, event overlay, infrastructure, security checks, and transport hubs. The goal is to ensure that the events are comfortable for spectators, and also that they operate efficiently and can accommodate the high numbers of people safely. Good crowd planning ensures that designs and operations work as intended, and will be cost effective. The financial and operational benefits of this approach can be very significant.

Integrated crowd planning and design should also take account of Event-time transport or other infrastructure legacy use, so that the right mix of permanent and temporary assets are used, leaving a more sustainable, financially viable legacy.

Simon Anclife, CEO of international crowd planning consultancy Movement Strategies, said “Brazil’s tradition of some of the world’s biggest and most vibrant crowds will also demand the most rigorous preparation to deliver the twin challenges of the best-ever events and lasting legacies for Brazil.

Movement Strategies is a world leading consultancy delivering Crowd Planning & Design services for Mega Events.

Additional information