Hosting a number of competitions from the Rugby League World Cup in 2017, Commonwealth Games Gold Coast in 2018 and both Summer and Winter Olympics in 2018 and 2020 it’s fair to say that the Asia Pacific region is emerging as a Major Events hub.  With so much going on in the region, Major Events International recently hosted two experts in this market to provide MEI Members with advice on market entry and specific commercial opportunities within the area. 

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On Tuesday 3rd November, MEI Members heard from CEO of the Rugby League World Cup 2017, Michael Brown. This roundtable provided MEI Members with exclusive insights into the key deliverables and objectives for the tournament as well as commercial and procurement opportunities on offer. The former CEO of the Asian Games, Michael also shared key learnings from previous roles and major events which he will be taking with him into the Rugby League World Cup and participated in positive knowledge share discussions with MEI members. The exclusive Members event proved to be “a brilliant platform to knowledge share with an event organiser about best practice and find out about opportunities directly from them” according to one MEI Member, Kat Steinberg, Associate Director at Movement Strategies; experts in pedestrian modelling and crowd management. While Jane Moran from UK Based MEI Member, Touch of Ginger stated,“it was great to hear that there were opportunities for international companies to get involved”.

Also in the room were Ken Smith, Agent General for Trade & Investment Queensland and Amanda Eliason, Investment Manager from Trade & Investment New Zealand, representing local government in the region.

Commenting on the event, Ken said “The 2017 Rugby League World Cup discussions with the Australian-based CEO, Michael Brown was another great MEI event allowing participants to join the dots between government agencies, event organisers and international best of breed suppliers. The event itself will be important to the 3 host nations of Australia, New Zealand and Papua New Guinea, but will bring great economic and social benefits to each jurisdiction and particularly local communities where the League games will be played. Discussions were very effective in the roundtable format which provided an opportunity for personalised briefing and meaningful discussions with Michael, MEI Members and government trade representatives. We’re glad to support the great work MEI does in promoting trade and investment within our region”

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Only a few days following this event, we welcomed CEO of the British Chamber of Commerce in South Korea, Sean Blakeley to discuss opportunities ahead of the Pyeongchang Winter Olympics 2018 and doing business in country. Following a similar exclusive and intimate roundtable format as that with Micheal Brown, Christina Foxwell, Head of Corporate Partnerships at MEI Member FX Provider, Moneycorp commented it was great to learn about some of the key considerations for international companies looking to access business opportunities in the region ahead of the Pyeongchang games”.

These exclusive Member events are part of MEI’s objectives to enable Members to be better informed and better positioned to succeed in the Asia & Australasian markets and will be followed up by an MEI trade mission to Australia and New Zealand in February 2016. This is succeeding MEI’s first mission to the Gold Coast in April 2015 to meet the Commonwealth Games 2018 Organising Committee.

If you would like to find out more about MEI, the global major events support network, and how to participate in these initiatives please contact Dan Burton via email This email address is being protected from spambots. You need JavaScript enabled to view it. or call the office on 020 70732661.








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