MEI provides ‘first look’ at Japanese market for major events experts

 London, 29 June 2016

image1 smallMEI and techUK hosted an afternoon seminar on 29 June exploring the Japanese market, with a view to taking advantage of business opportunities ahead of the Rugby World Cup and Olympic Games taking place in the South East Asian country. The afternoon consisted of a comprehensive overview ranging from business culture to organising committee structures. The first speaker was Natalie Meyer of Tokyoesque, a research company specialised in the Japanese market. Natalie provided a run through of culture and etiquette when it comes to working with the Japanese. She indicated that being convenient and prompt were two major aspects in the Japanese dynamic.


IMG 7594 smallDelving deeper into the business side of Japan was Shotaro Inoue of the Japan External Trade Organization or, as more commonly known, JETRO. Anyone seeking to do business in Japan was urged to go through JETRO for valuable information on setting up a company in Japan, networking, and facility usage when visiting Japan.



IMG 7596Providing his excellent insight gained through 16 years’ working in Japan, Steve Crane of Business Link Japan stressed the need for long-term commitment if one is to be successful in the Japanese market. Boasting the 3rd highest GDP in the world, Japan is a gold mine for those who have a unique market driver and the passion to go alongside with it.


Following Steve’s brilliant delivery, Dennis Mills, Chief Executive of Major Events International gave an overview of the Rugby World Cup and Olympic Games taking place in 2019 and 2020. Dennis opened by supplying additional understanding of Japanese basics and how to succeed in a new environment. He went on to describe the enormous scope of opportunity that is surely to attract business from around the world. Implying that time is of the essence, prospects were urged to consider visiting the market early to build relationships with key stakeholders.


Rounding out the expert panel of speakers was Neil Levett, Managing Director of Stadia & Arena Asia Pacific 2016. His closing thoughts gave attendees an overview of the conference and expo in Yokohama, which delegates on MEI’s trade mission to Japan will be participating in.



Attendees enjoyed a glass of wine and networking to conclude the night. Wrapping up the seminar with leisurely interaction was the perfect ending to an incredibly informative afternoon.



To find out more about MEI's Olympic & Rugby World Cup Market Visit to Japan in September 2016 visit: or call +44(0) 207 073 2661.

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