Evolution Dome receives Silverstone praise following British Grand Prix


Inflatable Structures - Silvetstone 2


A leading supplier of innovative inflatable structures has received significant praise from the Silverstone Circuit following its work at the British Grand Prix.

Evolution Dome supplied and installed five structures for the merchandise areas as well as handling the full interior fit out of each one. The fit out included flooring, carpet, glass doors, interior & exterior branding, and all shop fittings.

The weekend of the Grand Prix sees nearly 300,000 spectators flock to the home of British racing, making the merchandise areas a key part of the venue’s revenue streams during the event.

Lee Mullen, head of merchandise at Silverstone Circuit, explained why Evolution Dome was selected and how the supplier performed.

“Silverstone Circuit chose Evolution Dome’s inflatable structures to retail our official merchandise during our biggest event of the year (The British Grand Prix), as we recognised that the innovative designs had massive visual appeal to help draw in customers with a contemporary look that is fitting of the Silverstone brand name. The large branding applied on the outside of the inflatables was clear for people to see from right across the circuit and stood out from all other vendors. We loved that the great sheltered space allowed us to display our goods really clearly, allowing customers to browse the full collection which definitely boosted sales. The units locked at night meaning we didn’t have to worry about setting up and clearing out on a daily basis.



The Evolution Dome team worked amazingly well to ensure the structures went up and down in the time frames agreed, and flexed their work in order to fit in with our priorities. We gave them some challenges which they never failed to rise to. They were very friendly, calm and patient, and went out of their way to help with anything they could – we definitely chose the right people for the job.

We would absolutely recommend these structures & the Evolution Dome team to anyone. We’ve already booked them for more events at Silverstone this summer, as they have certainly proved to be worth the investment.”

Evolution Dome has subsequently completed another event at the circuit already, supplying a structure to the Silverstone Classic Weekend over the 29th, 30th and 31st July.



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