LiveWire Sport announced as content partner for Major Events International Summit


Livewire prLiveWire Sport, experts in providing digital strategy and content to the sports sector, will be partnering with Major Events International (MEI) on their annual Summit, which takes place at the London Aquatics Centre on the Queen Elizabeth Park on 12th & 13th October.


The Major Events Summit is the only global major events company that brings together professionals including organizing committees, governmental bodies, commercial suppliers and sports organizations.


LiveWire Sport, whose client base includes NFL and the Premier League and who have worked on Major Events such as the Rugby World Cup 2015, Olympics, Paralympics and Wimbledon, will be supporting MEI by providing content around one of the main themes of the Summit: Technology & Fan Engagement.


There is no doubt that industry opinion is that ‘mobility is key to loyalty’. For this reason, LiveWire Sport will chair a panel that will discuss the importance of social media in major sporting events in driving return on investment, operational effectiveness and fan engagement.


During the MEI Summit, 140 experts in different aspects of Major Sporting Events including Fan Engagement, Technology, Security and Overlay will be in participating in discussions over both days as well as attending in the Major Event Awards Dinner on the evening of 12th October.

Additional information