SPORTSPRO LIVE 2016 LOGO FINAL BLACK-YELLOW  VERTICALTen reasons to attend SportsPro Live 2017


The fourth edition of SportsPro Live will take place at Wembley Stadium on 29th and 30th March. With just a few weeks to go, here are just a few things that might convince you to join us there.


Not afraid to ask

SportsPro Live launched in 2014 as a way of bringing our leading coverage of the sports industry to life. The fourth edition of what is now recognised as one of the very best events on the circuit will build on that reputation with a focus on content, and every session will take on one of the big questions about what’s to come for the business of sport.

With the Fifa World Cup expanding and the Olympic Games struggling for bidders, what is the future for mega-events? What can governing bodies and federations do to make sure they’re fit for purpose in a new era? How will the digital sports landscape be different? What will Brexit, Trump and big politics mean for sport?


Screen tests

No sector will be more important to the future of the sport than broadcasting and SportsPro Live will call upon some of the most astute thinkers in the space to help map out what’s next. The Olympic Channel’s Mark Parkman, Eurosport Digital’s Ralph Rivera, BT Sport’s Jamie Hindhaugh, Sky Sports production director Steve Smith and Baofeng Sports International chief executive Beatrice Lee are just some of those who’ll be on hand to discuss topics ranging from the arrival of OTT, to the incorporation of new technologies like VR and AR, to making digital pay. With a host of new solutions and changes in viewer behaviour to consider, every angle will be covered.


Discover Asian sport’s biggest story

The ONE Championship has gone from a standing start to a billion-dollar valuation in five years, becoming one of the most powerful forces in mixed martial arts. Making a rare UK appearance, founder and chairman Chatri Sityodtong will reveal how it has become Asia’s hottest sports media property, and where it plans to go from here.


Taking on the cheats

Even in the tortured history of sport’s battle against doping, 2016 was a uniquely challenging and politically delicate year. Now, after securing a new three-year term as president of the World Anti-Doping Agency (WADA) late last year, Sir Craig Reedie will be on hand to talk about how he plans to bring sport together and lead the fight back.


The trials of Team GB

Over the past two decades, the funding partnership between the National Lottery and the British Olympic Association (BOA) has produced one of the biggest success stories in the history of sport in the UK, culminating in a second-placed finish from Britain’s athletes in the Rio 2016 medal table. BOA chief executive Bill Sweeney and Camelot’s Adam Chataway will talk through ideas that can take the partnership to the next level, taking on new challenges along the way.


Follow the money

The movement of money across borders has always been a factor in international sport but now, with China leading the way, it is changing the game as never before. We’ll consider the impact of major investment and look at the subject from the other end of the scale, with the startup economy.


Going beyond the boundary

Cricket is the world’s second most popular sport but its following is overwhelmingly concentrated in a handful of countries, particularly in South Asia. With two major events to come in England this summer, International Cricket Council chief executive David Richardson will be asked how the body plans to create a truly global sport, how cricket can harness the power of the Indian market without being beholden to it, and how it can ride the T20 revolution to new frontiers without losing sight of old traditions.


A broader outlook

SportsPro prides itself on its international reach and SportsPro Live will reflect that once again in 2017. A global speaker line-up will include top executives from the UFC, ESPN, the Seattle Sounders, Maple Leaf Sports and Entertainment, AC Milan, Euroleague Basketball and many more.

We’ll also consider every topic from each side, looking at how rights holders like England Netball and the Americas Cup make the most of their properties, and what brands like Deezer find most attractive in their partnerships. And we’ll look outside sport for perspectives from the likes of Mike Moffo, a digital strategist for Airbnb and consultant to both Obama presidential campaigns.


A new networking environment

No good conference is only about the people on the stage, it’s also about those in the room. Over 700 delegates are expected across two days at Wembley Stadium, with ample opportunities for structured and informal meetings in a new and compact event layout. Senior figures from some of the world’s leading teams, federations, broadcasters, agencies and brands will be there.


Case in point

As well as sessions that take on some of the wider trends in the sports industry, the SportsPro Live 2017 programme will be supported by a series of case studies that go deeper into how companies have found solutions that can help your business reach its true potential.


SportsPro Live 2016 takes place on Wednesday 29th and Thursday 30th March at Wembley Stadium in London. To see the current speaker line-up and programme, and to enquire about any remaining tickets, please visit or call +44 207 549 3250. Follow @SportsPro @SportsProLive and #SportsProLive for updates.

We’re grateful to all our event partners – and particularly our gold partners Eurovision, Fladgate, and UCFB, and VIP dinner partner Omnigon – for their continued support of the event.

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