Case Study: Inmotio

Sport Business News

STATS LLC, one of the world's leading sports technology, data and content providers, has announced that the company will power Inmotio coaching software with its SportVU player tracking technology for the ultimate in advanced match analysis for football.

The compatibility of SportVU tracking and Inmotio software will appeal to a wide range of users– including technical directors, coaches, video analysts and fitness instructors – for match analysis. STATS SportVU technology collects real–time motion and positioning data for the ball and participants (players and referee) within the playing field. All aspects of the data collection process are completely non–intrusive to game action. SportVUoffers a powerful lineup of unique performance data, highlighting among other things, player speed, distance covered by the players and teams and positional heat maps, all in real time. These next generation statistics provide deeper strategic game insights. The Inmotio softwaremakes it possible to measure and improve both the tactical and the physical performance of the players. Key benefits include the focused preparation of players for a particular fixture, helping to avoid injuries, developing more efficient training methods, and building up individual player profiles. By combining Inmotio software with STATS event based data and real–time player tracking components, teams will enjoy an unparalleled player and team evaluation package that enhances both tactics and fitness, says Edward de Boer of Inmotio. SportVUs in–game capabilities are the perfect companion to our Inmotiosoftware. STATS believes that the analysis of our player tracking data next to video and through Inmotios 3D imaging in real–time is a game changer in football, says Roy Clements of STATS Europe. We are eager to introduce Inmotio to new markets and expanding our offering together. About InmotioInmotio Object Tracking BV specialises in the development and marketing of systems for monitoring objects in general and athletes in particular. Inmotio is a subsidiary of the Austrian company ABATEC Electronic AG. About STATS LLCSTATS is one of the world's leading sports technology, data and content companies. The company passionately abides by a mission to revolutionise the way sports contests are viewed, understood and enjoyed. STATS calling card consists of real–time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. Today, STATS worldwide client network of media companies and professional sports leagues and teams utilise a broad spectrum of dynamic in–game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools. STATS is owned jointly by the Associated Press and News Corporation, with corporate offices across the globe. For a complete tour of STATS sports content portfolio and solutions, visit www. stats. com.

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