Market Intelligence
At this stage the target market and country’s legal, business and social practices will be fully understood to a point where the client is happy to proceed with the overall penetration plan.
Assistance with translation will be discussed and how MEI will be positioned to help the client in –country to build confidence about commitment to the target country.
There is a serious focus to pursue opportunities to develop the business locally. This will form the key follow on from the customer contact plan and drive actions for next steps. It is also a chance for a review point before greater commitment is required.
Assuming the client wishes to move to the next stage, budgets and time allocation can be discussed to ensure that promises to senior management, staff and potential partners and clients can be honoured within a defined time-scale.
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