Major Events International is a Management Consultancy who, for over 15 years, have specialised in helping all organisations succeed in the global sports events market: from commercial companies, rights holders, government agencies to host organisations.Learn more
Providing access and procurement opportunities +
insight into how to win business in this ecosystem
Providing support to mitigate risk, minimise cost &
maximise fan engagement, profitability and legacy.
Providing expert suppliers with a competitive advantage through introductions, knowledge sharing, facilitating the creation of turn-key solutions; supporting sales and marketing functions.
A key part of any international business strategy that tests new markets is for staff from the exporting organisation to visit the country themselves. We arrange market visits and Missions to have meetings with key decision makers and stakeholders.
Bringing together the most influential stakeholders from rights holders & host organisations together with expert commercial suppliers involved in major sports events- to knowledge share and collaborate.
A published manifestation of what we do: sharing best practice, insights and opportunities to raise the bar in the event planning, event delivery and legacy delivery phases
Delivering what really matters: ATPI and Clipper Round the World Yacht Race...Find out more
“With MEI, I always learn where and how to engage with existing companies… the more we know, the more we can guide them.”
Colleen Orsmond | General Secretary | World Rowing
"Thanks to Andy Rice and Dennis Mills and the team at Major Events International Ltd for helping us get the WeTrack message out to a wider audience."
Eric Solem | Commercial Director, WeTrack
MEI gives us the precious opportunity to network with the major stakeholders within the global sport events ecosystem. They provide a unique platform to exchange ideas within this network, discuss industry challenges and shape the future, which is key to us to serve our clients with the best solutions.
Samantha Lamberti- Nielsen
"MEI has proven to be a powerful platform for business development that has impacted the world of sports, and their capabilities come together with the important moment World Obstacle is currently experiencing….which reinforces our strategic goals of being part of the Olympic movement."
Ian Adamson | President, World Obstacle
“I wanted to write and thank you and Dennis for such an interesting event on Wednesday. I’m not sure I’ve heard from speakers with such passion, knowledge and from such a variety of perspectives at one event, and I hope the companies in attendance are able to draw on that to advance their interests in Brazil.”
Kalada Bruce-Jaja, Desk officer, Brazil (Bilateral) and Olympics, South America Department, Foreign and Commonwealth Office
Our first six months MEI membership has been very successful and represents a good investment. In addition to raising the profile of You. Smart. Thing. in the major events sector we have also established strong collaborative relationships with other members. Securing our first contract following an MEI introduction was the icing on the cake!
Simon Grieve | Channel Partnerships Director | You. Smart. Thing.
"We’ve been a member of MEI and we find it has been excellent for gaining insight and access to both venues as well as interacting with vendors, the venues themselves, and other likeminded people within the technology sector, stadium and large public arenas."
Andy Coney | CEO & Founder | WDSI
Thanks a lot for the great event. We really loved these days in Lausanne and had the opportunity to meet great people from IFs and other companies.
Antonio Romero | CEO | Leverade
“Compared to the level of information we receive from other networking and business development groups, we are inundated with information from MEI”
Elliot Ramler - COO, RGS Events
“MEI’s introduction and support led directly to us crafting a commercial relationship with the Edinburgh Tattoo”
Tony Sheridan , CEO RedSodaCo Limited
"In a huge year for global sport we are happy to support the operations of International Federations by sponsoring this summit. The intimate workshops will enable enjoyable discussion and valuable knowledge exchange, and we look forward to engaging with the community of federations and sharing expertise"
Peter Ward, CEO - We Track
"Major football tournaments and their associated industries are a key focus at the Soccerex Global Convention and Major Events International provides that link and support for companies who recognise the commercial opportunities available through large-scale events."
David Wright, Marketing Director at Soccerex
“MEI presents the opportunity to hear from, have dialogue with representatives from some of the major sporting competitions”
Paul Muselle | CEO | Giggabox
“I would like to thank MEI for the great event organized in Gold Coast. It was a fantastic opportunity for UK companies to have access to the Organizing Committee for the Commonwealth Games, Police executives and local businesses. I think it was a remarkable experience and I would like to thank once again the entire MEI team of their professionalism and passion in organizing this mission.”
Francesco Norante, Selex ES – Finmeccanica
Congratulations on a great online summit. The improvement, quality and engagement from last time was exponential and the general feeling I perceived was very satisfactory.
VALENTINA MATTIOLI, Teams Coordinator - FIBA 3 X 3
MEI provides us with a level of access to Sports Rights Holders that we wouldn't be able to achieve on our own. The International Federations Summit was a fantastic forum for connectivity and we made many new connections
Pawel Mydlo - Business Development Manager - NoA Ignite
“I really enjoyed the interactive and inspirational discussions with all our guests. It was one of the best virtual events, I have participated in since the start of COVID.”
Susanne Lenz, Broadcast Consultant - Union Cycliste Internationale
Thanks for having us in Lausanne this week, it has been an amazing week. You and the team have been great, all of them a credit to you guys.
Jon Hodson | Sales and Business Development Executive | ID&C
“WeTrack finds our membership to MEI to be great value for money. We use it to increase our brand profile amongst key decision makers, to share our thoughts and to facilitate connections and build relationships faster than we otherwise would have. Over a period of time this combination has undoubtedly helped us win clients.”
Peter Ward, Co-Founder, WeTrack
Well done – Congratulations. A brilliant job and after considerable amounts of ups and downs, planning and cancelling you finally got the show on the road. Much to the delight of the four or five hundred people who were there. It was really interesting to connect with trade stands and event colleagues from other parts of the events industry, other than what I am use to. We have so much in common, whether they are art forms or sport. I really enjoyed the day.
Steve Heap | General Secretary
"MaxWifi are pleased to announce that they have been retained to provide wifi for the 7000 M&S Bank Arena, hosting the Vitality Netball World in Liverpool this July. A direct win for the MEI Summit."
Richard Hughes, Director, MaxWifi
Congratulations to the great organization and interesting sessions at the summit!
Christoph Oberlehner - Secretary General - International Fistball Association (IFA)
“The MEI Qatar Mission was great for Taylor Bridges- it helped us enormously to understand the sports business eco-system in the region and provided us with a tremendously valuable platform to start conversations which are looking very promising indeed. We definitely would not have had this opportunity were it not for MEI"
Steve Laws, CEO, Taylor Bridges
“I am sure that our association with MEI was important regarding our success winning the contract at Birmingham Commonwealth Games 2022”
Paul Ramler | CEO & Projects Director
Chris Thompson | CEO | You. Smart. Thing
Thank you for having me at the International Federations Summit. Congratulations on a terrific conference !
Julian Tan - Head of Digital Business Initiatives & Esports - Formula 1
"I do like your events and I always seem to get something positive out of them"
Jason Ferguson | Director
“ATOS continue to widen participation in non-Olympic events and sporting venues. The Summit was a great opportunity to articulate plans and showcase how ATOS embrace digital transformation to provide integrated services for a holistic experience inside and outside the stadium. Thanks MEI for the invitation and I look forward to the next edition.”
Fabrice Doreau, ATOS
Definitely one of the best events I have been to in a long time. The thing I enjoyed most was the flexibility you gave us to meet new contacts and dip in and out of sessions. Very helpful. I will definitely be sending some colleagues to it next year.
Vicki Sutton | CEO | Wales Netball
“A perfect chance to come in and say we’re here and we’re ready for business”
Neil Carney | Project Director
Thank you for creating such an excellent event – I had positive feedback from all the team about the session !
Doris Radicevic, Europe Marketing Manager - TVU Networks
Due to MEI's introduction we are able to secure a contract with an English council which, we expect will significantly support broader public sector activities.
Chris Thompson | CEO | You. Smart. Thing.
"I am happy to credit Major Events International with opening a number of doors for us which after a long journey of competitive tendering & working directly with the client, led to contracts with, for example, The FA at Wembley Stadium & Lima 2019."
Andrew Hodson, Head of Sport Partnerships, CSM Live
"MEI is our key partner in helping Rapiscan expand its international footprint and driving growth in our Major Events business and has helped us win new business with bid support, strategy and market intelligence and we now have a vibrant Major Events business."
Steve Ravell | Senior Director | Rapiscan
“I would like it recorded that I have attended 3 briefings organised by MEI over the last 15 months and at each one I have been impressed by the quality of the speakers and of the attendees. At each event I have met people with whom I have both formed solid business relationships and created business opportunities. I have recently agreed to upgrade our membership to the Executive level since I feel that MEI give consistently good value and I rate their service very highly.”
Jeremy Seel, Duralock Ltd
“We were invited by MEI to share their stand at CT Expo. The stand share worked very well for us and gave us a cost-effective way of promoting both our own business and the benefits of MEI membership. It is always hard to quantify the value of exhibiting but in terms of promoting our brand, it was invaluable.”
Mick Massey, Managing Director, Hanover Associates (UK) Ltd
This session added real value to my team and I - it will significantly increase our win probability as, we have gained a much greater understanding of the topic to subsequently allow us to make some changes to our internal bidding process.
Alex Wurfel | CEO | ES:ME
Joining the IFS 2021 was an incredible opportunity for us to meet and interact with Sports Communities in this challenging time. We wanted to use our extensive expertise in the Live Broadcast Media supply chain to help set trends in the industry. We’re at the forefront of innovation for sports federations to connect fans all around the world and bring remote participation to the next level
Doris Radicevic, Contact Marketing Director - TVU Networks-
“One of the most important events for the sports world, the Hosts & Federations Summit 2022 will take place between June 7th and 9th in Lausanne, the Olympic Capital”
Michel Cutait | Deputy General Secretary, World Obstacle
“I’ve just made two connection in the past 20 minutes who will try and help in my forthcoming event”
Brigadier Fred Hargreaves | Deputy Director | Invictus Games Foundation
Steve Laws | Director of TaylorBridges (Consultancy)
We would like to thank you and MEI, we had a great time and above all we made new contacts and hopefully create new opportunities.
Carlo Brocca | Head of European Business Development | Nielsen
“The journey to win our Commonwealth Games Federation contract was a long and complex one. There were lots of factors that contributed to our success; our involvement in MEI's 2019 Birmingham event illustrated our commitment to the event and to the organising committee.”
Bennett Merriman | Co Founder & CEO, Rosterfy
Damiano Zamano | Deputy CEO & Director of Operations | Federation International de Motocyclisme
“MEI present a really great opportunity to engage with potential suppliers and commercial partners….”
Jon Dutton | CEO, Rugby League World Cup, 2021
“ We sponsored a workshop at the IFS as it allowed us to get more brand awareness and new connections. I would recommend future sponsorship as it provided value for money: for a company we are trying to target stadium and venues, it had all the right delegates to do that.”
Ali Nasser - Sales Director - Arana Security
“The opportunity to talk to suppliers and understand their requirements and make sure that we align our procurement processes and specifications with those companies to assist them”
Danny Baade | Head of Security
Cerberus Tech sponsored this year’s IFS to highlight our global live video distribution services to the federations - we felt the event was extremely well organised and the attendees were open and receptive to conversations around new ideas and technology."
A top notch online event…. there was definite value in this one for us and for all the delegates. so I am sure you will have an inbox full of thanks by the end of the day!
Chris Clarke, Contact Sales Director - Cerebus Tech
I have renewed my membership with MEI as they have supported us to win contracts with Local Authorities; generated new elads for us to follow up - which should convert to future business; introduced us to new potential partners; helped us understand the market we operate in, and just generally been a great group to be part of.
Deborah Ainscough | Founder and Director
"I want to let the MEI team know that I was recently awarded a great contract as a direct result of a connection made through one of your events and being a member.”
Matthew Harrison | Group CEO
“Although our experience in past Games deliveries played a large role in being appointed an official provider to the Birmingham 2022 Commonwealth Games, the effort and support of MEI proved invaluable to connect us with the right people, provide advice on the best positioning of our bid and promotion of our brand profile to key influencers across the sport events community – surely all contributors to the final contract win.”
Paul Martin | Executive Director | Strategic Business
“I always value the opportunity to support MEI events because there is always strong attendance from the companies who together form the very impressive capability that now exists in this area. Only by working collaboratively and promoting discussion and the exchange of ideas across the entire spectrum of the supply chain can we provide the innovative solutions that clients now require.”
Sir Brian Burridge, Senior VP UK Corporate at Finmeccanica
“The Summit provided a fantastic opportunity to knowledge share & network with other Major Events stakeholders”
Matthew Prosser, Director of Business Development, Verteda
“Thank you for your organisation, management and facilitation of what I consider a worthwhile and professionally lead Mission to the Gold Coast.”
David Winters, MI-GSO | PCUBED (https://www.migso-pcubed.com/)
The best event in the last 25 Year's! So great and magic! Thank you!!!
Peter Wyrwich | Sales Director | TVU Networks
We are excited to upgrade to MEI Premium Membership. While the MEI Professional Membership was good, with opportunities being presented along with the introductions and contacts being made via the MEI community & summits, I was getting quite frustrated as I just did not have the time or resources to follow up on those contacts & opportunities. The Premium membership means MEI becomes a part of my team and an extension of my company and sets up meeting for me. They really get involved in understanding what we are as a business and create new opportunities first hand and now MEI helps me exploit those opportunities. To top it all off I don’t pay extra to attend the Summits, exhibit or advertise my business as its all wrapped up in the membership fees. It’s a no-brainer & I cannot believe we have waited this long to forge this partnership.
Managing Director, Blade Rigg
Participating in IFS 2021 offered an exciting opportunity to educate and share knowledge gained in the US, Europe and APAC, supporting the most dynamic sporting events.
Director, Natalie Chouaqu, Contact Marketing- LiveU
"I thought the format for this morning's first session was excellent. A refreshing switch up from the usual 'sit and listen' zoom calls.”
Hamish Muiry, Head of Sales UK & APAC- M2A Media
Excellent event over the two days (even the speed networking!!)
Plenty of partnership, collaboration and actual projects to follow-up on so that will keep me busy for a while. Pass on our thanks from Wiistream to the whole MEI team for organising.
David Johnson | Chief Commercial Officer
Taking part in the IFS 2021 is a huge opportunity for us to connect and communicate with the shareholders who are shaping the sports industry and to share our experiences and ideas with each other. The event creates a great platform to understand the needs of the market, helping synergies to be formed more effectively"
Tom Vechy, CEO - SEYU
“I want to say what a successful event and format you staged, the forums really allowed us to see an insight of the various stakeholders focus and where ACS could fit in and further focus our efforts in increasing the awareness of our company and the solutions we provide. Aircraft charter certainly isn’t for everyone but also a passing conversation is sometimes all we need to get for referrals. Certainly some great leads across the various divisions of our company.”
Greg Reveron | Head of Business Development
“It was a well organised and structured event that provided valuable insight as to how to prepare a bid for a major event and what to look out for. The mission also provided the opportunity to meet key stakeholders from the event as well as the opportunity to network with other organisations bidding with the intent of seeking strategic partnerships to potentially strengthen the chances of success.”
Wayne Tymms, Indigovision
Without doubt the best two day event I’ve ever been to. The calibre and relevance of attendees was second to none.
Phil Smith | Partnerships Director
“The Major Events Summit provided an informal platform to discuss and knowledge share around the new technologies in Stadia being used increase operational effectiveness and return on investment – definitely worth getting involved if you’re in this sector”
Francis Casado, Business Development Manager, Mobile Media Content
As someone who supports stadiums, venues, and facilities across their operational software needs, this event was a great networking opportunity
David Payne | 24/7 Software
"Joining the IFS 2021 gives us the opportunity to demonstrate how we can work with global federations, rights holders and venues using quantitative and qualitative analysis to understand consumer insights
Caroline McGuckian, CEO - Meshh
MEI provides DB Schenker with unrivaled market intelligence and insight into the global world of sport
We are really excited to be sponsoring the IFS. It gives us a chance to engage with federations we haven’t yet worked with and gain more insight into the challenges they are facing, as well as brainstorming solutions together to produce the best possible outcomes for their sports"
“The IFS sponsorship provided real value for money for us as it was a great chance to build brand awareness and new relationships, especially with the VIP guests. The more informal format was successful. Overall a great contact base with good participation and engagement.”
Laura Wignall, Contact Business Development Manager- Gravity Media
Great food, stellar venues, lots of networking, some new business and plenty of new contacts so really enjoyed it.
David Johnson | Chief Commercial Officer | Wiistream
“Eve Trakway has benefitted from MEI’s networking events and seminars have helped us connect with other key players in the industry. We have also used, additional to our membership, MEI’s in country support services in the lead up to the Rio 2016 Olympics. It has been invaluable to have expert feet on the ground to connect us with the right people in the organising committee.”
Anne Johnston, Eve Trakway – Networking events/consultancy
“The access MEI can provide for us and the helpfulness of everyone I’ve come into contact with are first class and this is what clinched the membership for me.”
Kathryn Bloomfield, Director, London Fire Brigade Enterprises Ltd
"This relationship was formed through our respective memberships of Major Events International, highlighting the importance of working together to deliver great value to the events industry."
Garrick Gregory | CEO, 2CL Communications Ltd.
"I had a great time at the Manchester Summit and I've made a number of really useful connections"
Ric Robins | Head of Operational Expertise Propositions | Met Office
“I always leave the Major Events Summit impressed. It’s a show-stopper for us and something we find a lot of value in. It’s a fantastic opportunity to have the decision makers in one room and frankly shortens the sales cycle. It is invaluable.”
Steve Gruning, VP Global Sales and Marketing, SOS Global Express
“We’ve already got a return on our investment from our membership. It is the network to be part of if you want to be part of the major events market.“
David Morris, Director, Cryoaction