How to grow and monetise a digital fanbase: New guide from LaLiga Tech
LaLiga Tech has launched a new guide which answers an important question that is being discussed across the sport industry; how can sport stay relevant to a digital fanbase and continue to grow revenues?
In the past year, clients using LaLiga Tech services have achieved ROI of 693% by configuring their technology platforms for data capture and using this data to create new personalised marketing campaigns for fans.
The service, called Fan Activation, can be added to any new or existing technology platform, ensuring that a fan’s online interactions are analysed to build a true, 360° picture of their interests. On top of technology configuration, LaLiga Tech offers ongoing consultancy on how to design these personalised campaigns and generate ongoing revenue.
Download the report to discover how Fan Activation works in more detail, how to analyse fan behaviours and build a trusting relationship with them, and how this is translating directly into new growth across the world of sport.