IBF announce a borderless brand and retail partnership to engage with the sports 225m active participants.

IBF announce a borderless brand and retail partnership to engage with the sports 225m active participants.

18th November 2021

DUBAI, United Arab Emirates and MANCHESTER, UK - November 15th, 2021 - The International Bowling Federation (IBF)– the governing body for the sport of Tenpin, Ninepin and Para Bowling and RedSodaCo (RedSoda) – an innovative merchandise solutions company today announce an exclusive global partnership that will deliver innovative, borderless, retail  and merchandise solutions. 


IBF’s global reach, enhanced by its recent StrikeCloud™ platform development, partnered  with RedSoda’s expertise in product development, cohort engagement and innovative  borderless retail and supply chain solutions will revolutionise the approach and engagement  with the sports member federations, elite athletes, 20m elite sport fans and over 225m active  participants.  


Tony Sheridan, CEO of RedSoda comments: “We are very excited to partner with a  progressive, forward thinking organisation such as IBF. Their refreshing strategy and  technological developments, aligned with our own unique merchandise and supply chain  expertise means this partnership will enable connectivity across IBF’s global reach using physical product and retail solutions.”


Andrew Oram, Chief Executive Officer, IBF comments: “Our partnership with RedSoda  provides an exciting opportunity to establish a merchandise proposition as part of IBF’s  wider strategic plan. Merchandising is a key part in building engagement and loyalty.  RedSoda’s innovative, borderless solutions and like-minded approach, gives us the  opportunity to directly connect to players and fans alike, offering an experience beyond  participating and consuming, wherever they live. Something already demonstrated during  our World Championships in Dubai and with the launch of www.strikecloud.shop.”


About RedSoda 

REDSODA are experts in product development, merchandising and substantial supply chain  and retail experience. They provide scalable support and operate on-demand services for  small, personalised quantities through to large scale bespoke ranges, delivering direct to the  client or consumer solutions. Through their sports brand SUPRO, they provide professional  technical and teamwear. More info RedSodaCo.com  


About International Bowling Federation 

The International Bowling Federation represents member federations and bowlers from  across the world. At the heart of what we do, uniting us all, is our mission to connect the  world with the greatness of bowling. Connecting further, faster, for all. Ninepin, Tenpin, academy, para, male, female, young, old; whoever you are, wherever you come from, our  sport crosses cultures.  

Truly inclusive, united by a passion for bowling, we bring the world closer together by  innovating our sport with technology and data. Championing the best of bowling. Guardians  of our sport, we show bowling at its best. By removing the complexity and barriers to play,  without compromising the integrity of our sport.  

IBF is the International governing body for the sport of Tenpin, Ninepin and Para Bowling  representing five continental zones and 114 member federations. IBF was recognized by the  International Olympic Committee (IOC) in 1979 as the world governing body for the sport of  Bowling and by the International Paralympic Committee (IPC) in 2019 for Para Bowling. 


For all enquiries please contact Tony Sheridan at RedSoda tony@redsodaco.com


More about RedSoda