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Identity Group delivers the ever-engaging Hawk to the BBC

7th April 2020

MEI member, Identity has delivered a full-size replica of the Royal Air Force Aerobatic Team’s iconic Hawk jet, famously known as the Red Arrows, to BBC Broadcasting House, London.

The agency is contracted to deliver events for the RAF. It shows that although largely dormant as a result of Covid-19 isolation measures, some corners of the events industry are able to function.

Michael Gietzen, Identity’s managing director, said: “Even in these challenging times, exciting events are still happening. I am really impressed at how the team at Identity was able to adapt to the fast-moving changes to the original requirements while working closely with our client and the BBC. Everyone pulled together - and delivered a great feature that was a welcome piece of good news at this time.”

Flight Lieutenant Jon Bond, also known as Red 6, has created a new manoeuvre to feature within this year’s display. The Red Arrows team shared this with presenter Alex Jones as part of The One Show interview. Joining them outside the BBC’ studios was the RAF Hawk jet - carefully delivered and lovingly prepared for its big moment on screen by the team at Identity.

Identity, which employs 100 people, delivers live events and immersive digital production for clients such as Google, Warner Bros, Siemens, as well as on international summits and conferences, including the NATO Leaders’ Meeting, held in London in December.