Morocco shone on the global stage as the Premier Partner at the renowned World Travel Market (WTM) held at ExCel London from November 6th to 8th. This strategic partnership signifies a pivotal moment for the North African nation as it actively pursues the expansion of its tourism sector, underscoring Morocco's unwavering commitment to establishing itself as a premier leisure destination.
Further amplifying this narrative, WTM serves as a catalyst for change, facilitating a staggering £2.8 billion in industry deals. With approximately 5,000 exhibitors from 182 countries and regions, WTM stands as a global force shaping the future of travel. The WTM London 2023 edition witnessed a remarkable 22% surge in attendance, recording 99,355 business connections through innovative digital tools, highlighting the event's growing influence in the dynamic landscape of the travel industry.
Aligned with Morocco's ambitious plan to emerge as a leading player in international tourism, the partnership with WTM is a crucial step. With a target of welcoming 26 million tourists by 2030, Morocco aims to spotlight its diverse attractions, rich cultural heritage, and warm hospitality on a global stage. The Premier Partnership at WTM provides Morocco with a unique platform to engage with the world's travel trade, fostering connections that contribute to achieving this ambitious goal.
Central to Morocco's presence at WTM London is the "Morocco, Kingdom of Light" international campaign, launched in April 2022 by the Moroccan National Tourism Office. This campaign captivates a new generation of travellers by showcasing Morocco's contemporary and dynamic offerings, appealing to a diverse range of interests.
Adel El Fakir, General Director of the Moroccan National Tourism Office, emphasizes the significance of the partnership with WTM London, stating, "Our presence at World Travel Market London will be an excellent showcase to further boost the attractiveness of the Moroccan tourism destination."
Morocco derived substantial benefits from its Premier Partnership with WTM, enjoying exceptional branding opportunities and an exclusive presence at the opening ceremony. The towering Kingdom of Light Crown at the entrance symbolized Morocco's commitment to excellence and elevated them as a premier travel destination.
Access Events played a pivotal role in the event by producing and installing the "Kingdom of Light" Crown at the exhibition entrance. Standing over 5 meters high and spanning 12 meters in length, it was expertly installed by our experienced team overnight, providing an elevated experience for the 51,000 Market attendees.
In the ongoing narrative of Morocco's Premier Partnership at World Travel Market London 2023, the integration of 3D builds and engagement emerges as a dynamic force, pushing the boundaries of what is possible in the realm of global events. This immersive experience transcends traditional 2D presentations, leaving a lasting impression on attendees and elevating the overall impact of the event, resulting in a richer and more rewarding experience for all involved.
For exhibitors and sponsors, 3D builds offer an opportunity to create visually stunning and memorable brand displays, standing out amidst the expo crowd. The enhanced visibility in a 3D environment allows companies to attract more attention and foster a stronger connection with attendees and potential customers. As the transformative power of 3D builds and engagement becomes increasingly evident, they solidify their role as a key element in the success of global expos, showcased prominently in Morocco's Premier Partnership with World Travel Market London 2023.