The partnership provides Peace and Sport founder Joel Bouzou with a key note presentation at MEI’s Hosts and Federations Summit in Lausanne, Switzerland on 8th June.
The partnership is designed to help Peace and Sport promote its ground-breaking work using sport as an instrument for peace and reconciliation around the world.
“We are a values-driven business and we pride ourselves on helping companies accelerate their brand and communications objectives- as well as their business growth” commented MEI’s Chief Operating Officer, Andy Rice, “with world events as they are, seldom has there been a more appropriate time to leverage the power of sport to try to bring greater understanding and inclusion between dissonant groups. We are pleased and proud to be able to support Sport and Peace on their mission and see the Lausanne Summit as being the first of many platforms we can provide to amplify their message”
Peace and Sport founder Joel Bouzou added, “we are grateful to MEI for providing us with such and important platform to communicate our key messages to International Sports Federations. Sport is a very powerful tool and, if used correctly and strategically, it really can change the world for the better. That is our goal”