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You Smart Thing (YST)

Category: Event Services and Fan Engagement

Website: https://yousmartthing.com/for-organisations/

Contact: hello@yousmartthing.com

Enhance visitor experience and increase spending by guiding people to venues and events the smart way: personalised; accessible; sustainable…

Our intuitive online travel assistant service can be tailored to optimise engagement, data capture, people flow, dwell time and revenue generation. It enables destinations, venues, and events to offer visitors curated low-carbon door-to-door travel plans and content-enhanced wayfinding.

Easily embedded within web, mobile, ticket booking and customer relationship management systems, ‘You. Smart. Thing.’ adds an additional personalisation layer to services such as Google Maps. This allows destination operators to capture and maintain the visitor relationship, rather than handing off to third parties for travel planning and directions.

Unlike Google, ‘You. Smart. Thing.’ enables bespoke multi-modal routeing directly to venue access points whilst capturing a valuable forecast of visitors’ travel plans. This data can be used for travel demand management, to manage disruptions, improve accessibility, influence modal choices, measure transit based Co2 emissions, and for highly targeted marketing. Click through rates from travel alerts average 67%! 

‘You. Smart. Thing.’ landing pages provide personalised GDPR compliant travel guidance alongside optional rich media content promoting relevant information or offers, at the point of consideration, booking confirmation, or in follow-up communications.