Government & Trade Associations
Who We Support > Government Trade Associations
Global Sports Market Growth
Major Events International (MEI) partners with governments and trade associations to deliver tailored programmes that help businesses capitalise on opportunities in the global sports events economy. From education and upskilling to facilitating international connections, MEI supports regions in aligning their industries with major international sporting events.
​With a proven track record of working with public sector organisations, MEI ensures that local companies are prepared to engage in the global sports market, unlocking opportunities for economic growth, innovation, and international visibility.
How It Works
How MEI Supports Governments & Trade Associations
Building Industry Capability
MEI empowers local SMEs to thrive in the global sports market through tailored workshops, e-learning platforms, and comprehensive event insights. These programmes equip businesses with skills and knowledge to secure contracts and seize opportunities related to international sporting events, strengthening regional industries and fostering economic growth.
Connecting Regions to the Global Sports Economy
MEI bridges regions to the global sports economy by connecting businesses with event organisers, host cities, and procurement platforms. Through summits, trade missions, and tailored support, we promote regional strengths, guide businesses through complex tender processes, and position regions to capitalise on high-value opportunities.
Strategic Insights for Long-Term Growth
MEI provides governments and trade associations with actionable intelligence on event structures, market forecasts, and bidding opportunities. By aligning strategies with global trends, we help regions enhance economic development, boost exports, and drive innovation to achieve sustainable growth.
Delivering Economic and Social Impact
MEI ensures major sporting events deliver long-term value by aligning strategies with tourism, job creation, and investment goals. We empower SMEs to join global supply chains and foster enduring benefits for industries and communities.
Benefits Of Partnering With MEI
MEI doesn’t just help you host events; it transforms your destination’s event strategy into a powerful tool for growth. Our tailored approach ensures:
Expertise in the Global Sports Economy
With decades of experience, MEI has a deep understanding of the unique dynamics of major sporting events and their economic potential.
Proven Capability-Building Frameworks
MEI’s education and upskilling programmes empower local industries to compete on a global stage, providing them with the tools to succeed.
Comprehensive Industry
Network
Our connections with event organisers, rights holders, and suppliers ensure that your region is represented at the highest levels of the global sports market.
Tailored Strategies for Regional Growth
Our solutions align with your region’s economic priorities, ensuring that every opportunity contributes to measurable outcomes for businesses.