Event Rights Holders

Maximising Global Event Impact

Major Events International (MEI) partners with event organisers, international sports federations, local organising committees, and event rights holders to amplify their reach and impact in the global events marketplace. Our expertise lies in bridging the gap between rights holders and host cities, sponsors, and operational partners, creating long-lasting, mutually beneficial relationships.

With a proven track record in delivering results, MEI provides tailored support to maximise the commercial and operational success of your events. Whether you're managing world-class sporting championships, large-scale festivals, or innovative new event properties, we ensure your ambitions are met with the right opportunities, partnerships, and resources.

View Major Events Portfolio

How It Works

Initial consultation to understand your event portfolio, objectives, and target markets.

Develop a mutually agreed strategy, including hosting opportunity alerts, risk mitigation, and introductions to key stakeholders.

Participation in summits and managed engagement with host cities, sponsors, and partners.

Post-engagement review to assess outcomes, optimise strategies, and identify next steps.

How MEI Supports Rights Holders

Strategic Introductions

MEI connects rights holders with key stakeholders, including host cities, venues, and commercial partners, to identify optimal collaboration opportunities. Our network facilitates access to decision-makers offering innovative solutions, new revenue streams, value-in-kind services, and hosting agreements with world-class destinations, ensuring impactful and mutually beneficial partnerships for your major events.

Event Hosting Support

We simplify securing hosts for your organisation by featuring your events in our Hosting Opportunities Portfolio, reaching over 1700+ targeted city contacts. For complex needs, MEI proactively engages prioritised destinations, managing Expressions of Interest to ensure a seamless process that maximises the likelihood of securing ideal hosts.

Market Profile Enhancement

MEI elevates your reputation in target markets through participation in industry events like the Hosts & Federations Summit. We arrange one-to-one meetings with key stakeholders and provide bespoke marketing and PR opportunities, ensuring your sports events are positioned as must-have opportunities for hosts and commercial partners.

Comprehensive Lifecycle Management

MEI supports every stage of event hosting, from crafting Expressions of Interest to facilitating discussions with host cities and sponsors. Post-event reviews ensure opportunities are optimised, delivering sustained success and ensuring your events achieve maximum impact and value for all stakeholders.

Benefits for Rights Holders

Choosing MEI goes beyond providing solutions - it’s about empowering your organisation with a competitive edge that establishes you as a leader in the global events industry. Here’s why MEI is the trusted partner for event organisers and rights holders:

Tailored Solutions

MEI offers bespoke support to meet the unique needs of each event. From hosting negotiations to sourcing sponsors and delivering strategic insights, we ensure maximum efficiency and alignment with your objectives for impactful outcomes.

Enhanced Visibility

We amplify your event’s global reach through summits, publications, and targeted campaigns. Bespoke marketing strategies raise awareness among host cities, sponsors, and audiences, positioning your event as a must-have opportunity for key decision-makers.

Access to Decision-Makers

Our extensive global network connects you with influential stakeholders, including host cities, sponsors, and suppliers. These partnerships provide valuable resources and expertise to support your event's success and future growth.

Streamlined Processes

MEI simplifies hosting and sponsorship negotiations by managing communications, drafting Expressions of Interest, and facilitating critical discussions. We reduce administrative burdens, allowing you to focus on delivering a successful event.

Cost-Effective Solutions

Major Events International offers flexible pricing models, ensuring maximum return on your investment. Whether success-based fees or monthly retainers, our services align with your goals without overextending your resources.

End-to-End Support

From planning to post-event reviews, Major Events International provides hands-on guidance at every stage. Our comprehensive approach ensures no detail is overlooked, securing the best outcomes and long-term success for your events.

Let’s Achieve Your Goals Together

MEI is committed to helping rights holders unlock the full potential of their major events. Whether you're seeking new hosts, building sponsorship relationships, or enhancing your market profile, MEI is your trusted partner for success.

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