Case Studies
Expanding Market Reach for Rapiscan Systems
Client:
Rapiscan Systems
Project:
Market Expansion and Bid Support for Major Events
Timeline:
October 1, 2009
Objective
Rapiscan Systems sought to increase its presence within the major events sector, focusing on high-profile opportunities such as London 2012. MEI was engaged to provide strategic market entry support, enhance customer engagement, and assist in bid preparation, all while increasing Rapiscan’s visibility and networking with key industry stakeholders.
Services Provided by MEI
Campaign and Market Planning
MEI developed a campaign plan that included identifying optimal routes to market, securing strategic partnerships, and focusing on high-priority venues and stadiums in the EMEA region.
Provided detailed market insights to position Rapiscan for key tenders and contracts, with an emphasis on long-term relationship-building.
Representation and Networking
Represented Rapiscan at events where Rapiscan’s presence was limited or where additional support was advantageous, ensuring a continuous profile within targeted networks.
Delivered post-event reports with recommendations, maximizing Rapiscan’s engagement and follow-up strategy to secure leads and opportunities.
Public Relations and Profile Management
Actively promoted Rapiscan’s capabilities and maintained high visibility across stakeholder agendas, aligning PR strategies with customer feedback to reinforce brand credibility and support business objectives.
Bid Planning and Advisory
Worked closely with Rapiscan’s bid team to support key tender submissions, enhancing bid quality and alignment with client expectations.
Additional bid assistance was available upon request, allowing for flexible support based on project needs.
Outcome
MEI’s strategic guidance and networking capabilities enabled Rapiscan to penetrate new markets within the major events sector and increase its influence with key decision-makers. This support laid the groundwork for Rapiscan to secure opportunities in high-profile events like London 2012 and expanded its reach in the EMEA region.
MEI’s expertise in market planning and bid support proved instrumental in increasing our profile within the major events sector. Their representation at industry events and strategic advice enabled us to connect with key stakeholders and elevate our brand presence.
Rapiscan Systems