Case Studies
Market Entry Strategy for Quadratica in Brazil
Client:
Quadratica
Project:
Market Entry - Brazil Phase 1
Timeline:
April 2014
Objective
Quadratica aimed to establish a stronger presence in the major events sector as a lead contractor rather than a subcontractor. Their goals included securing contracts for the 2014 FIFA World Cup and 2016 Rio Olympics, raising brand visibility, and building strategic relationships to ensure a sustained presence in Brazil's major events market.
Services Provided by MEI
Market Entry and Local Engagement
MEI facilitated connections between Quadratica and key stakeholders, including MEI’s local representative, Deborah Levison, who was well-regarded and connected in Rio.
Created a CRM-driven contact plan to ensure structured outreach and targeted engagement with decision-makers in Rio and the Northeast region of Brazil.
Bid Strategy and Contract Pursuit
MEI advised Quadratica on how to enter the Brazilian market’s closing window for the 2014 FIFA World Cup and provided a pivot strategy to focus on the 2016 Olympics if necessary.
Developed marketing materials and ensured they were showcased on MEI’s digital platforms, with timely updates aligning with key industry publications and events.
Tax and Compliance Support
Conducted reviews to ensure Quadratica understood the tax environment and pricing strategy for Brazil, providing guidance on regulatory considerations for effective market entry.
Long-Term Branding and Networking
Offered Quadratica opportunities to attend sector-specific expos and events, including the Major Events seminar at CT Expo, Soccorex Expo, and Rugby Expo, helping Quadratica network with industry leaders and potential clients.
Outcome
MEI’s comprehensive approach enabled Quadratica to increase brand recognition in Brazil and position themselves for high-profile contracts associated with major events. MEI's guidance on market strategy, compliance, and relationship-building positioned Quadratica to transition from a subcontractor role to a more prominent market player.
MEI’s expertise and local connections were invaluable in establishing our presence in Brazil’s major events sector. Their strategic approach helped us build a network, refine our market entry plan, and position ourselves effectively for future opportunities.
Quadratica