Case Studies
Pilot Seminars to Boost SME Exports in the Global Sports Sector
Client:
UK Trade & Investment (UKTI)
Project:
Global Sports and Infrastructure Sector Pilot Seminars
Timeline:
February 13, 2014 (London) and March 27, 2014 (Manchester)
Objective
UKTI sought to promote export opportunities in the global sports sector to small and medium-sized enterprises (SMEs) across the UK. The pilot seminars, organized by MEI, aimed to attract new businesses to UKTI services, educate them on export processes, and connect them with international event opportunities.
Services Provided by MEI
Event Planning and Outreach
MEI collaborated with UKTI to shape the seminar content, focusing on supply chain access and early market entry.
MEI managed extensive outreach, engaging 260 registered attendees and aligning event content with SME needs in export readiness.
Targeted Content Delivery and Panel Management
MEI recruited speakers and organized panels covering tax, legal considerations, and strategies for entering global sports markets.
Roundtable discussions and case studies provided participants with actionable insights, supported by experienced speakers from UKTI, Deloitte, Pinsent Masons, and other sector experts.
Participant Feedback and Impact Reporting
MEI conducted post-event surveys, revealing that 45% of attendees were new to UKTI, and 75% expressed increased awareness of export opportunities.
Additional data showed 45% of attendees were more likely to export, validating the seminar’s impact on SME interest in global markets.
Outcome
The pilot seminars successfully attracted SMEs new to UKTI, increased awareness of export initiatives, and showcased opportunities in the global sports sector. MEI’s efforts contributed to a model for future regional events, enhancing UKTI’s reach and impact among UK businesses looking to expand internationally.
MEI’s expertise in event planning and SME engagement was invaluable in delivering these pilot seminars. Their insights and structured approach to event management helped us connect with new businesses and strengthened our support for UK exporters.
UK Trade & Investment