Events
Overview
An Evening with UEFA EURO 2028 offers a rare opportunity to hear directly from those responsible for delivering one of the world’s largest sporting events. Bringing together key figures from the organising committee and delivery partners, this session will explore the scale, complexity, and strategic priorities behind hosting a multi-city, multi-nation tournament.
An Evening with Chris Bryant MBE offers an exclusive opportunity to hear from one of the most respected voices in UK major event delivery, as the UK and Ireland prepare to co host UEFA EURO 2028. Drawing on a career that spans some of the most significant sporting and cultural moments of recent decades, Chris will share the experiences, decisions, and lessons that have shaped his journey, while turning the spotlight toward the opportunities and challenges that lie ahead for the tournament.
Hosted in an intimate setting designed for open conversation, this session brings together rights holders, destinations, and suppliers with a shared interest in one of the most anticipated events on the global sporting calendar. Combining personal reflection with forward looking tournament insight, the evening is designed to give delegates both inspiration and practical intelligence on where EURO 2028 is heading.
Event Highlights
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Career Journey: a personal account from Chris tracing his path through landmark events and the roles that earned him national recognition, including the award of his MBE
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Leadership Lessons: candid reflection on the people, partnerships, and principles that have defined his approach to delivering at the highest level under intense public scrutiny
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EURO 2028 Spotlight: an informed view on the scale and ambition of the tournament and the collaboration required across host cities in the UK and Ireland
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Delivery Priorities: insight into venue readiness, transport and infrastructure, fan experience, commercial strategy, and the supplier and partner opportunities emerging over the next two years
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Legacy and Impact: a look at the economic and social opportunities a multi nation tournament uniquely creates across host regions
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Interactive Q&A: open discussion giving delegates the chance to put their questions directly to Chris
Why Attend?
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Hear first hand from one of the UK's most experienced major event leaders on the journey that shaped his career
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Gain an informed view of UEFA EURO 2028 delivery priorities across the UK and Ireland
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Understand the commercial, operational, and legacy opportunities emerging for suppliers, destinations, and rights holders
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Identify where and how your organisation can engage with one of the largest multi nation tournaments ever staged in the region
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Build direct relationships with senior event leadership and industry peers in a focused networking setting
