Events
Overview
MEI is delighted to host an exclusive fireside chat with Matt Roberts, one of motorsport's most experienced voices on data, insight and fan engagement.
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Across a career spanning F1, Formula E and the wider motorsport ecosystem, Matt has worked at the sharp end of a quiet revolution: the shift from measuring what happens on the track to understanding the fans in the stands, at home, and across every digital touchpoint in between.
He will be in conversation with Caroline McGuckian, CEO of Meshh, a long standing MEI partner whose technology has played a central role in bringing that insight to life. Together they will unpack real world examples of how the world's most innovative sporting brands are using data to build deeper, more valuable relationships with their audiences.
The evening doubles as a preview of the full Meshh presentation coming at the end of June.
Event Highlights
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A relaxed, candid fireside format, built around stories and real examples rather than slides.
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A career perspective from inside F1, Formula E and beyond, covering what's changed, what hasn't, and where the industry is heading next.
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A practical look at how technology and analytics are being applied to fan experience, from live events through to year round engagement.
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An early look at the insight and tech partnership between Matt and Meshh, ahead of their full presentation in late June.
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Dedicated networking time with senior figures from across sport, event operations, marketing and technology.
Why Attend?
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If you work in sport or live events, this is a rare chance to hear directly from someone working at the intersection of elite motorsport and commercial insight, on the challenges and opportunities shaping the industry right now.
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If you work in marketing, data or technology, you will leave with a clearer view of how the biggest sporting brands are thinking about their audiences, and where the real gains are being made.
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If you are an MEI member or partner, this evening reflects exactly what the network is built for: honest conversation, practical intelligence, and the right people in the room.
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If you are new to the MEI community, there is no better way to meet us. Come for the conversation, stay for the networking.
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Spaces are limited and by registration only.
