Case Studies
Bahrain-United Kingdom Business Forum 2013
Client:
Bahrain Embassy, United Kingdom
Project:
Bahrain-United Kingdom Business Forum
Timeline:
April 24, 2013
Objective
The Bahrain Embassy aimed to showcase Bahrain’s economic landscape, attracting UK investors and demonstrating Bahrain’s commitment to fostering new business ventures. The forum provided a platform for networking with high-level decision-makers from both Bahrain and the UK, emphasizing Bahrain’s appeal as a business-friendly Middle East hub.
Services Provided by MEI
Event Planning and Management
Coordinated pre-event logistics, including speaker selection, guest outreach, and on-site arrangements.
Organized a prestigious setting at the Dorchester Hotel, aligning with the event’s high-profile nature.
Audience Engagement and Surveying
Employed a front-of-house team, “Live Buzz,” to conduct surveys, gather attendee feedback, and track engagement metrics.
MEI’s targeted PR and communication campaign secured 590 registrations, with 389 attending, and gathered insights into the audience’s interest in future engagement with Bahrain.
Follow-Up Recommendations
Provided a post-event report with strategies for leveraging the forum’s momentum, including proposals for further outreach, a potential UK-Bahrain business mission, and recommendations for establishing annual events.
Recommended follow-up activities with attendees and trade press, as well as future events targeting sectors like renewable energy and financial technology.
Outcome
MEI’s meticulous event management and outreach efforts successfully positioned Bahrain as a dynamic investment destination for UK businesses. The event generated positive feedback, with over 60% of attendees indicating a heightened perception of Bahrain and 81% considering it as a hub for their Middle East operations.
The event at the Dorchester exceeded expectations in both professionalism and outcome. MEI’s team demonstrated exceptional attention to detail, helping showcase Bahrain as an attractive destination for investment.
Bahrain Embassy, United Kingdom