Case Studies
Enhancing Major Event Opportunities for the City of Gold Coast
Client:
Council of the City of Gold Coast
Project:
Creating Value in Sport - Extension Programme to SportAccord
Timeline:
January 31, 2019 – May 31, 2019
Objective
The Creating Value in Sport Programme, initiated by the City of Gold Coast, aimed to capitalize on the city's hosting of SportAccord 2019 by building capacity for local businesses in the major events market. This legacy initiative was designed to increase Gold Coast's visibility in international event circles, providing local businesses with pathways to export their expertise and services globally.
Services Provided by MEI
Pre-Event Strategy and Workshop Development
MEI collaborated with the City of Gold Coast to develop and promote a workshop targeted at local businesses in the major events sector.
The workshop included refining key topics, securing speakers, and ensuring robust content delivery, positioning the Gold Coast as a knowledgeable player in event organization.
Through its network, MEI recruited a minimum of 20 international companies to attend the programme, actively promoting Gold Coast’s major event capabilities.
On-Ground Event Support and Site Engagement
During SportAccord 2019, MEI facilitated key sessions and supported the City in delivering presentations, site tours of iconic Gold Coast venues, and curated networking opportunities.
Participants gained practical insights on accessing supply chains in major events, particularly within the Asia-Pacific region, through panel discussions and case study presentations.
Post-Event Analysis and Strategic Recommendations
MEI collaborated with the City to produce a comprehensive debrief report, outlining next steps and providing strategic recommendations to enhance the City’s future major event initiatives.
Provided ongoing advice and shared knowledge on emerging opportunities in the global events market, supporting Gold Coast’s ambitions of establishing a strong presence internationally.
Outcome
Through MEI’s tailored services, the City of Gold Coast successfully elevated its profile in the major events industry, connecting local businesses with international delegates and opening doors to new opportunities. This programme strengthened the Gold Coast’s role as a premier destination for major sporting events and fostered valuable industry relationships.
Working with MEI on the Creating Value in Sport Programme was instrumental in positioning Gold Coast as a serious player in the global events industry. Their expertise and network facilitated connections that were vital to achieving our long-term goals.
Council of the City of Gold Coast