Event Attraction Support
Who We Support > Event Attraction Support
Event Attraction Support (EAS)
EAS is a strategic service that significantly increases the chances of cities, regions, and venues securing the right to host world-class events. Strategic marketing support combined with early notification of opportunities and proactive engagement allows the EAS service to simplify the complex process of event hosting. MEI acts as an extension of your team, ensuring your destination remains a top choice to host a range of sport championships, cultural events, and general assemblies.
Why Choose EAS?
Enhanced Global Visibility
Highlight your destination’s unique capabilities through tailored PR, marketing, and sponsorship campaigns, ensuring consistent recognition and appreciation among decision-makers and key stakeholders.
Streamlined Costs
Simplify financial planning with clear budgeting solutions that can be customised to suit your needs. Eliminate hidden costs and secure long-term financial efficiency, ensuring cost-effective support to seamlessly augment your event attraction strategy.
Strong ROI
Attract events that boost tourism, create jobs, and deliver economic and cultural benefits to your destination and community.
Access to Industry Insights
Leverage expert knowledge to anticipate opportunities, refine strategies, and align with emerging trends like urban and youth sports. EAS ensures your destination remains competitive and prepared for future hosting success.
Sports and Business Events
Host senior and youth world sporting championships, festivals, congresses and award ceremonies to attract targeted global audiences, boost community engagement, drive media coverage, and secure lasting regional impact.
Two - Tiered Approach
EAS is split into Standard and Enhanced levels to ensure the service best supports Destination staff and aligns to existing hosting strategies.