MATCH Hospitality's Landmark Appointment for AFCON 2025 Morocco

The TotalEnergies CAF Africa Cup of Nations (AFCON) 2025, scheduled from December 21, 2025, to January 18, 2026, in Morocco, stands as a cornerstone of African football. Staged across six dynamic cities—Rabat, Casablanca, Fès, Tangier, Marrakech, and Agadir—the tournament will showcase 24 teams in state-of-the-art venues, building anticipation for Morocco's role in the 2030 FIFA World Cup. In September 2025, the Confederation of African Football (CAF) named MATCH Hospitality as the Exclusive Official Hospitality Provider, a partnership that represents a major strategic advancement for the company.

As a global leader in sports hospitality, MATCH Hospitality has long excelled in delivering premium, ticket-inclusive experiences at the world's premier events. This appointment expands their portfolio into one of the most vibrant and rapidly growing football markets: continental Africa. AFCON commands enormous passion and viewership across the continent and diaspora, offering MATCH a prime opportunity to apply their expertise in curating elevated fan experiences to a new, high-energy audience.

The role aligns perfectly with CAF's vision to professionalize and internationalize the tournament by introducing a comprehensive Official Hospitality Programme on this scale. By partnering with MATCH, CAF taps into the company's renowned operational excellence and innovative approach to premium offerings, helping to set new standards for in-stadium services. For Morocco, amid significant infrastructure investments, this collaboration enhances the event's prestige and commercial viability.

For MATCH Hospitality, securing AFCON 2025 signifies meaningful portfolio diversification and geographic expansion. It opens doors to the immense commercial potential of African football, allowing the company to forge deeper ties with CAF and explore future opportunities on the continent. This move reinforces MATCH's position as the preferred partner for rights holders aiming to maximize hospitality revenue while delivering culturally resonant, world-class experiences.

The partnership is mutually advantageous: CAF benefits from MATCH's proven track record in creating seamless, high-value programs, while MATCH gains a flagship platform to showcase its capabilities in an emerging market. As AFCON 2025 unfolds, this appointment underscores MATCH Hospitality's adaptability and leadership in the competitive sports hospitality landscape, positioning them for sustained growth in diverse global events.