The UK’s Leading Food, Nutrition & Wellbeing Partner for Global Venues and Events

Founded in 1989 with a vision to create a positive difference across the food and hospitality sector, over three decades later, we’re proud to have worked with some of the world’s largest global events, including the London 2012 Olympic Games, Sochi 2014 Winter Olympics, 2015 and 2019 Rugby World Cups, Expo 2020 Dubai and the 2018, 2022 and 2026 Commonwealth Games. 

Today, we continue to deliver strategic consultancy and operational support globally, across multiple sectors including business, government, higher education, major events, conference and hotels. We have the privilege of working with clients and operators across many of the UK’s major stadia and events including Silverstone F1 British Grand Prix, Wembley Stadium, the R&A Open Championship, Royal Ascot, LIV Golf and the Jockey Club to name a few. 

Silverstone F1 British Grand Prix ©Russell Partnership

As independent industry specialists, our services range from developing long-term F&B strategy / masterplans to delivering future partner procurement processes. Contract evaluation, commercial modelling and operational efficiencies are also key services we deliver for clients as venues look to develop longer term partnerships with operators and maximise the commercial and revenue impact to the bottom line. 

From menu development to back-of-house kitchen design, equipment audits and procurement strategies, we deliver for every touch point of the food, beverage and hospitality offer, from new build to some of the most iconic venues in the world, without losing sight of the customer journey and fan experience. Through our wider portfolio of businesses, we also offer KPI auditing via our bespoke digital platform and have dedicated nutritional expertise to ensure health and wellbeing are at the forefront of menu concepts. 

Birmingham Commonwealth Games 2022 ©Russell

Since the pandemic, food, beverage and hospitality has shifted from being a background amenity to becoming a centre-stage driver of the modern event experience. Whether at a sports game, concert, conference, or festival, what guests eat and drink plays a defining role in how they perceive and remember an event. Today, fans and attendees expect more than entertainment, they want memorable, meaningful, and high-quality culinary moments that complement the event itself. As a result, stadiums, arenas, and live venues worldwide are investing heavily in elevated food and beverage offerings that shape how people feel, engage, and return. 

©Russell Partnership

One of the biggest shifts is the transition towards localisation and authenticity. Rather than relying on generic fast-food staples, venues are showcasing flavours that reflect their city or region: local breweries, artisanal producers, iconic street-food dishes, and chef-led concepts. This not only enhances the sense of place but also deepens emotional connection, turning a visit into a richer, more personal experience. 

Equally transformative is technology. Whilst education to the public is still required on usage, mobile ordering, self-checkout kiosks, and frictionless payment systems can dramatically reduce waiting times, driving labour efficiencies and giving customers more freedom to enjoy the event. These innovations have the ability to streamline crowd flow and alleviate some of the most common fan frustrations, such as missing key moments due to long queues. Convenience has become a form of hospitality - and fans are increasingly prioritising it as part of the wider customer experience. 

Sustainability has always been a defining factor with venues embracing reusable cups, eco-packaging, reduced waste initiatives, and responsible sourcing. Guests increasingly value brands and spaces that reflect their environmental expectations.  

Food and beverage are also central to premium and hospitality experiences, with the quality of the hospitality area often shaping whether a fan buys a premium ticket or chooses a venue for a corporate outing. VIP memberships, Tunnel clubs, social lounges, craft cocktail bars, tasting rooms, and themed dining offers add layers of comfort and exclusivity. These spaces encourage longer dwell times, higher spending, and greater customer satisfaction and are increasingly replacing the historical cramped, 12-seat hospitality box. 

In an increasingly competitive events landscape, food and beverage are no longer optional enhancements. They are central pillars of the overall guest journey, capable of transforming a standard event into an immersive, meaningful and memorable experience. To speak to our expert team visit; www.russellpartnership.com