Suppliers

‘You. Smart. Thing.’ is the world’s leading Travel Demand Management and journey planning platform for major events, venues and host cities. The platform enables organisations to offer visitors personalised low-carbon travel plans with tailored routes that improve visitor experience, reduce Scope 3 travel emissions, and maximise revenues. Our core value propositions are: Personalised: Increase Engagement & Conversion with Personalised Travel Plans Personalised real-time travel advice, tailored to individual preferences Customise last-mile curation providing accessible and sustainable routes Multi-modal travel plans incorporating any bespoke event transport services Accessible: Improve Security, Operational Efficiency, Safety, & Social Inclusion Actionable travel management insights for crowd-flow and mode optimisation Routes for specific mobility requirements increasing confidence and assurance Improved overall destination, venue, and event accessibility Sustainable: Capture & Significantly Reduce Your Events Carbon Footprint Measure and manage Scope 3 travel emissions to reach Net Zero Increase modal shift to sustainable, lower carbon, and active travel methods Deliver and evidence exemplary Environmental & Social Governance Client references include: AELTC Wimbledon Championships, London Marathon Events, Great North Run, R&A Men’s and Women’s Open, UTMB World Series, Rugby League World Cup 2021, UK City of Culture (Coventry 2021, Bradford 2025), Transport for West Midlands, Birmingham 2022 Commonwealth Games, Transport for Greater Manchester, Manchester City Football Club, Co-op Live Arena, Manchester Pride, Oasis. YST is an agile ISO 27001, ISO 9001 and ISO 22301 accredited organisation.