The ways in which people consume content has, of course, changed considerably with the ever-advancing digital age. Video has asserted itself as the preferred way to learn and intake new information.
So much so that 80% of consumers now prefer to watch live videos from a brand than read a blog
Being able to watch a sporting event live gives a greater essence of what it was like to be there. All the ‘major’ sports are traditionally broadcasted on the television, but recently there has been a shift to streaming sites being awarded high end contracts, such as Amazon with Premier League Football and Tennis. This emphasises the power of the consumer and the high viewing statistics of those watching video online. The sports industry is vast, with numerous sporting events that have considerable following just through streaming games online on their websites and YouTube. Below are 4 of the key benefits of using Live Streaming sport.
One of the greatest advantaged of live streaming a sporting event is that it becomes accessible to anyone. By live streaming an event, you can have one person watching from their phone in Australia, another on their laptop in Germany and a desktop user in Canada. It truly opens the possibilities of where your content can be seen and who by. This takes any local event onto the global scene, allowing for great exposure for small and large events alike. Suddenly a small sports event that has capacity for only a couple of hundred people, can now be seen by 1000’s of people who may be interested. This is great for exposure and scaling. Local teams are now able to have dedicated fan bases who tune in to see their team play. The footage can be edited as well to create highlights of matches, something that countless sports fans find useful when they are unable to watch the whole event.
Fan engagement is incredibly important at any sporting event. Fans create a community around teams and local areas, something that contributes to the make-up of the sports industry today. Being able to engage in real time with like-minded people who share varying views is all part of the fan experience. It also is crucial to the growth of the sport and teams involved. The more people talking about a club, player or sport, the broader the reach that they get.
Whilst live streaming allows people to follow sport in real time, the video content is still available after the event has finished. This means that days, weeks or years after the event has finished, people are still able to view the content and get a feel for what the event was like. Not only can people see the original footage of the event, but the raw footage can be edited to create promotional content for the next event, social media clips to showcase highlights and several specific videos all focusing on an individual topic. Teams can use the footage to see how they can improve for future games, or even scout their opponents. It also creates an archive for fans and players to look back on, thus creating a history around the teams or significant matches such as a promotion battle.
Sponsorship and paid advertisements are two of the key areas which live streaming your sport can lead to new revenue. All forms of media now incorporate some form of advertising, and live streaming is no different. Having a sponsor for your match provides a mutually beneficial partnership. With a sponsor, the live streaming costs can be covered meaning the sports club can essentially receive free exposure, and the advertiser can receive great publicity through their logo and adverts being displayed to a targeted audience.
With the affordability of live streaming and opportunities for sponsorships, live streaming is the perfect option for sporting events that currently do not have the profile to receive exposure on the television. Live streaming also gives the option to broadcast events on the media channel of your choice. Whether that is YouTube, Facebook, or your personal website, live streaming can work for sports clubs of all sizes.
At Giggabox we use Video, Motion Graphics, Drones, Live Streaming and Events to tell our clients stories and showcase their business, product or service. We bring our ‘can-do’ attitude to everything we do, ensuring every project gets delivered efficiently and on budget. Our expert team are here to work with clients through each element of their production needs. We have amassed over 40-years’ worth of experience in our sector, from our CEO to our newest team members.